Amazon recently launched a new free ad-supported streaming service called Freedive. This service runs through the Amazon-owned IMDb website. At launch, Amazon promoted the service as being available on Fire TVs and online. Now overnight Amazon updated their Roku channel to add free ad-supported movies.
Now Amazon is rebranding IMDb Freedive as IMDb TV and is launching the service in Europe later this year. Amazon also announced new deals with Warner Bros., Sony, and MGM Studios to add more movies and TV shows to IMDb TV.
IMDb TV comes built into the Fire TV and is available inside the Amazon Prime Video app on devices like Roku, Apple TV, and more. You may need to hunt for it as it will be one of the rows of content buried far down in the Amazon Priem Video app.